SEO & Search Visibility
Search audits, keyword strategy, on-page improvements, and helpful content planning. Includes AI search readiness grounded in established SEO fundamentals.
MARKETING. ADMISSIONS. LEADERSHIP.
Sunpreet
Singh Kalsi.
Building brands.
Opening futures.
I provide advanced services in marketing strategy, digital marketing, education consulting, and digital transformation—turning ideas into practical growth plans.
BASED IN JORHAT, ASSAM · INDIA
CURRENTLY AT KAZIRANGA UNIVERSITY
General Manager & Head
Marketing and Admissions
SCROLL TO DISCOVERA CAREER BUILT ON CONNECTION
13+
Years in digital marketing
Since 201325+
Multidisciplinary team led
Marketing, creative & sales1M+
Social followers built
During my freelance chapter7+
Years at Kaziranga University
From digital strategy to leadership01 / ABOUT MEA PURPOSE BEYOND THE NUMBERS
Good marketing
creates attention.
Great marketing
creates opportunity.
I’m a marketing leader with a digital mindset and a people-first approach.
As General Manager & Head of Marketing and Admissions at The Assam Kaziranga University, I lead initiatives that strengthen the university’s brand and connect students with the right educational opportunities.
My work brings together data, creative storytelling, outreach, and marketing automation. From the first moment of discovery to the decision to enrol, I focus on making every connection count.
My journey has taken me from building online communities and leading digital teams in Delhi to shaping higher education marketing in Assam.
SunpreetSTRATEGIST. TEAM BUILDER.
LIFELONG LEARNER.
LIFELONG LEARNER.
02 / ADVANCED SERVICESSTRATEGY THROUGH EXECUTION
Clear strategy.
Connected marketing.
Purposeful growth.
I help businesses and education institutions strengthen their brands, reach the right audiences, and build more effective digital processes.
Discuss your goals01Marketing Strategy
Brand positioning, audience insights, integrated campaign planning, and budget optimisation to turn your business goals into a clear marketing roadmap.
02Digital Marketing
Coordinated search, paid media, social, and content campaigns, supported by testing and measurement at every stage of the customer journey.
03Education Consulting
Support for education institutions with student recruitment strategy, admissions processes, outreach planning, institutional branding, and counsellor development.
04Digital Transformation
CRM implementation, process improvement, communication automation, and reporting workflows that help teams work efficiently and make informed decisions.
Specialist digital marketing services
Choose focused support or combine services into a coordinated growth plan.
Performance Advertising
Search and social advertising, audience targeting, remarketing, budget allocation, and creative testing to support campaign objectives.
Social Media & Content Marketing
Social media strategy, content calendars, campaign messaging, and community engagement to build a consistent, recognisable brand presence.
Lead Generation & Conversion Optimisation
Lead capture journeys, landing-page reviews, A/B testing, and funnel improvements to help turn interest into qualified enquiries.
CRM & Email Automation
CRM setup, audience segmentation, email journeys, drip campaigns, and follow-up workflows that connect marketing with sales or admissions teams.
Marketing Analytics & Reporting
Measurement planning, Google Analytics reporting, campaign dashboards, and performance reviews to understand what is working and where to improve.
03 / THE JOURNEY2013 — PRESENT
Always learning.
Always moving forward.
From independent digital work to leading marketing and admissions. Each chapter has shaped how I think, build, and lead.
SEP 2025 — PRESENTCURRENT ROLEGeneral Manager & Head
Marketing and AdmissionsThe Assam Kaziranga University · Jorhat
Leading the strategic vision for institutional visibility, brand presence, and student enrolment. Bringing together data-informed campaigns, creative storytelling, traditional outreach, and marketing automation.
SEP 2021 — AUG 2025Assistant General Manager
MarketingThe Assam Kaziranga University · Jorhat
Led and mentored a team of 25+ across design, development, content, marketing, and sales. Managed end-to-end campaigns, SEO, PPC, CRM implementation, communication automation, and counsellor development.
AUG 2019 — AUG 2021Digital Marketing ManagerThe Assam Kaziranga University · Jorhat
Planned lead-generation campaigns, managed social media and paid advertising, and built CRM and drip-marketing workflows. Used A/B testing across advertisements and landing pages to improve performance.
MAR 2016 — AUG 2019Head of Business Operations — DigitalEINZIN AFAIR LLP · New Delhi
Headed a team of 30+ digital marketers delivering campaigns for national and international brands. Managed PPC, keyword research, A/B testing, and marketing and communication automation.
MAR 2013 — MAR 2016Digital Marketing SpecialistFreelance · Delhi
Built and scaled social media accounts to over one million followers and ran a dropshipping e-commerce business serving customers worldwide.
04 / KEEPING CURIOUSEDUCATION & PROFESSIONAL LEARNING
A foundation.
And a forward view.
2022
MBA in Marketing
Mizoram University
GPA 8.88 / 102012
Nautical Science
South Shields Marine School, United Kingdom
CERTIFICATIONS & SKILL DEVELOPMENT
Google
Ads Search · Ads Display · Shopping Ads
Microsoft
Advertising Certified Professional
Semrush
SEO Fundamentals · Advanced SEO Toolkit
Data & AI
Microsoft Power BI · Excel Using AI
05 / START A CONVERSATIONGOOD THINGS BEGIN WITH A HELLO
Let’s create
what’s next.
Looking for support with marketing, education, or digital transformation? Tell me about your goals and the services you have in mind.
sunpreetsinghkalsi@gmail.com Connect on LinkedIn (opens in a new tab)